Picking stocks individually offers the opportunity for way greater returns. You can do things in the stock market that you cannot do if you invest your money through your company's retirement plan. The market typically only returns about 10% per year. In my first year I made a 23% return and that will likely increase in future years as some of my most bullish companies turn into larger corporations.
Also, when picking stocks individually you can choose the companies that you feel should succeed. You are giving the companies that you invest in your hard earned cash and those companies use a portion of your hard earned cash to help them succeed in their business. Some of these companies also contribute to certain causes or may do things that you disagree with politically or otherwise. If you invest in the broader market you are supporting those companies. By individual stock picking you can choose the companies you want to see succeed in the world and you help by shaping the future.
But Casey, its a lot of work! Yes, it is a lot of work doing the research on companies and picking the individual stocks that you want to see succeed but you can make money doing it, stay informed, learn something, shape the world! Investing can be an amazing beautiful thing if you let it. I personally find it to be a lot of fun! For me! That is the most important part!
That is why you should individually pick your stocks in the stock market.
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